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Home >>  Store News >>  The 1980s had become the main consumer love digital love brand a
The 1980s had become the main consumer love digital love brand a
Friday 10 February, 2012 | RSS Feed

by Administrator | 3 comments

If six months ago, many people doubt Guangzhou Taikoo Hui opened in leveraging Guangzhou luxury consumption ", then six months later, the answer to this question seems to have become clearer.

The Guangzhou Spring Festival performance of the consumer market this year, as well as the overall retail environment no optimistic luxury consumption thriving phenomenon, to some extent show the potential for luxury consumption in Guangzhou. Spring Festival seven days holiday Guangzhou consumer bills, for example, ten mainstream department stores Spring Festival holiday seven days fetched 559 million yuan, the digital trend of electronic products, clothing brands, luxury luggage hat, Guangzhou Spring Festival consumption highlights.

A little "Spring Festival bill, show that consumer changes. 80, 90 has grown the main force for the consumer, compared with the older generation, these new rise of the consumer is not only more willing to spend money, and preferred brand. Spring Festival consumption of young people, digital electronics and luxury products are constantly subject to all ages.

As one of the troika to promote economic growth, consumption to some extent, the future of the social and economic development trends and direction. The view was expressed that, as the Chinese consumers tend to change the future of the Chinese New Year to spend money more, taste more light, more diverse consumption will probably be a general trend.

New Year significance in expanding the electronic digital products sell well

The sun New Year

Dinner fees, gifts, travel expenses, lucky money. Chinese New Year holiday is over, the World and other well-known community and forum users who have the sun out of your own Spring Festival bill, Bai Bai finger calculate the Spring Festival spending. The sun do not know, the sun surprised, issued a 80 ten thousand yuan sad Day "post, has attracted so many users thread echoes.

"Pre-holiday celebration for joy, the bag ready three thousand friends and family to sit round and round, the Festival become clear family." There is a friends made a limerick joking Spring Festival bill to after New Year poorer . However, the reporter found that compared with the older generation, 80, 90 after all the main groups of consumers, not only are more willing to be more willing to spend money, and preferred brand. According to statistics, this year the Ten department store of the seven-day holiday of Spring Festival, Canton 100 department stores, Guangzhou Friendship fetched a total of 559 million yuan each store sales were up by 8% -30%. In the old broad's enhanced purchasing power, while sales of goods, digital electronics and luxury goods are constantly being especially popular digital products of all ages, iPhone, iPad, and the influx of people.

A meat processing employees who just turned 30-year-old Mr. Liu from years ago, began to complain: the company's commitment at the beginning of the end of the year award has shrunk dramatically, amplitude and pressure is increasing. However, in spite of this, in his $ 1.2 million in the Spring Festival bill In addition to the traffic toll, the main spending "bought his wife an iPad", "to themselves and their parents were to buy a few pieces of Goldlion jacket .

According to the Guangzhou Friendship Store, the relevant responsible person said, the Spring Festival period of seven days, the counter of the store cards such as Cartier, Vacheron Constantin, Rolex and other luxury watches and Burberry clothing sales year on year steady growth, an increase of nearly double-digit. The person in charge of the Canton 100 department stores also said that during the Spring Festival, CHANEL, DIOR, Rolex, Tudor, Swarovski promise Shiqi and other high-end product sales surge, an increase of two percent.

Popular mall department store brand more sought

Home the first line

During the Spring Festival this year, Guangdong in southern China are subject to rain and fog weather, the strong cold air makes a lot of people to give up a holiday program of outdoor hikers travel to select stay Guangzhou, to shopping, dinner gatherings, casual way to spend the holiday.

The reporter found that people who stay in Guangzhou, a variety of overhead, eat dinner, dinner gatherings, to buy new clothes, traditional kind still become a major expenditure in the overhead. From "New Year New Year's Eve, New Year's Day" on festive dinner, two son-in-law at the beginning of New Year's "back door rice", the beginning of the seven man-days rice, and various gatherings of the size of dinner away public of gold. According to reports, the Guangzhou Restaurant Group in the Spring Festival vacation for seven days, the overall turnover last year rose about 10%.

Dinner reunion during the Spring Festival, Chinese people in the New Year additions to the newly installed customs and traditions, coupled with the cold air to visit, a direct stimulus to the Guangzhou consumer demand for winter clothing of women and men to keep out the cold class. Canton 100 department stores data show that during the Year of the Dragon Chinese New Year, a wide one hundred brand down jacket, leather class, thermal underwear sales over the normal turn three or four Fan.

However, compared with fathers, a new generation of consumer groups is not only more willing to spend money, but also prefer the brand. "We do not buy alcohol and tobacco tea, Chinese New Year this year for my mom to buy UGG boots, Dad bought a stylish shoes." Friends, "Tong mother," said his New Year expenditure of about $ 3 million , of which four years ago, a clothes probably nearly 10,000 yuan. Says such a sentence in the billing details of friends, "pickles" in the supermarket shopping and traveling expenses 7788 to spend tens of dollars to several hundred dollars range and the whole family to spend to buy new clothes also reached a five-digit ......

A number of luxury boutiques in the Spring Festival hot phenomenon

Chase fashion

"Throughout the year, 365 days a year-end awards and so many legendary, CITIC Tower, a foreign company to work 80 Chen, although in every possible way to complain, but the desire to buy failed by the slightest impact," bite the bullet this year to a big reward yourself - over 20,000 of the value of the Prada bag. in the last Christmas and bought myself one pair more than 1700 yuan high boots, going to the Spring Festival are not buying new clothes, but much deliberation or spent the end of the year award to buy a long-standing favorite luxury to treat yourself. "

80, 90 driven by new consumer attitudes, many smart Guangzhou businesses are keenly aware, this group has become a major force to prop up the credit card and online shopping growth, tailored to a variety of marketing activities. popular.

During the Spring Festival this year, Guangzhou, some never discount price of luxury goods during the Spring Festival also began to discount, the lowest even reach half of the amount, gradually narrowing the price gap with Hong Kong. Relevant person in charge of Canton 100 department stores, major luxury the Romans, after another discount to curry favor with the people about to board the first throne of the world's luxury consumption.

Canton 100 department stores, the luxury of a number of international big Coushang the excitement of the Lunar New Year, have thrown a noble figure, and the beginning of four or five launch 50% discount, 6% discount. It is reported that, during the Spring Festival, Canton 100 department stores CHANEL, DIOR, Rolex, Tudor, Swarovski promise Shiqi and other high-end product sales shows a surge in high-value goods, gift sales grew 2 percent.

Festival is cold and wet, where no popular, I did not expect the flow in the Taikoo Hui actually very strong. "Year in Taikoo Hui shopping day of Mrs Chan was very surprised in Guangzhou to patronize the LV, Hermes, Burberry, Gucci and Armani, luxury counter customers quite a bit.

Guangzhou Friendship Store, the relevant person in charge told reporters the Chinese New Year period Cartier (microblogging), Vacheron Constantin, Rolex and other luxury watches and Burberry clothing sales to grow steadily year on year, an increase of nearly double-digit. La Perle sales for the Central City East district of high-end shopping malls have also maintained a simultaneous increase in the beginning of the second flow than usual surge.

Why the optimism of the moment, the consumer of luxury goods but also thriving in the overall retail environment no?

"On the one hand, although the economic environment is worrying the stock market, property market downturn has led some regular customers of the consumption of luxury goods shot unlike in the past generous; the other hand, many young people such as 80 or 90 due to the improvement of living conditions, fashion, brand awareness increase, began to chase the luxury. "Guangzhou Friendship Store, the person in charge.

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